There is no shortage of companies who are suddenly using phrases like carbon neutral, net zero, climate positive, and carbon negative in their marketing and communications. But how much of that is buzz and how much is backed by action? As consumers, we have to get smarter. We have to understand that simply throwing a ‘green’ or ‘eco’ phrase onto some packaging does not make the product, nor the company, an environmental or sustainability warrior. We have to dig deeper than that, to look beneath the words to see that there’s substance. And happily we can report that plenty of companies aren’t just paying the climate lip service – 23% of Fortune 500 companies have actual, robust and ambitious climate goals. This is largely due to the fact that we, the consumer, ARE digging deeper, and ARE expecting more from the companies we hand over our cash to. Great work, swrmers! So dive in to find out what some of the biggest global corporations are doing.
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E-Waste 101
According to the UN University, every year the world produces approximately 50 million metric tons of electronic or e-waste. This includes computers, monitors, laptops, cell phones, TVs, stereos, kitchen appliances, plugs and cables, among other things.
Our ever-increasing demand for the newest, fastest devices and the latest technology, and retailers’ rush to provide, as well as stir this demand, has created what the Executive Director of the UN Environmental Program has called a “tsunami of e-waste rolling out over the world.”
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