It seems that these days, green is the new black and all kinds of businesses are vying to be the most stylish and in-season. But painting a label a grassy shade of green and calling a product “all natural” doesn’t actually make it so. So, how is a sustainability-minded consumer supposed to know which products are what they say they are?
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The problem with Greenwashing, and how to spot it
You’ve probably noticed the sudden abundance of products which are eco-friendly, environmentally friendly, green, biodegradable, sustainable, natural, sourced sustainably, recycled, recyclable, compostable, and so on and so forth. There’s an exhausting list of terms which could be
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