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The problem with Greenwashing, and how to spot it

Chrystal Energy Consumption, Environment, Food, Forests, Pollution, Recent, Recycling, Shopping, Sustainability December 22, 2020December 22, 20201% for the Planet, B Corp, certifications, Certified B Corporation, Climate Town, Cradle to Cradle, Energy Star, EPEAT, Forest Stewardship Council, Global Organic Textile Standard, Green Good Housekeeping Seal, greenwashing, IKEA, LEED certification, Marine Stewardship Council, Rainforest Alliance, Seven sins of greenwashing, Sustainability certification, sustainable choices, sustainable living, USDA Organic, WaterSense

You’ve probably noticed the sudden abundance of products which are eco-friendly, environmentally friendly, green, biodegradable, sustainable, natural, sourced sustainably, recycled, recyclable, compostable, and so on and so forth. There’s an exhausting list of terms which could be

5 Big Businesses Turning Green

Chrystal Carbon Footprint, Carbon Neutral, Carbon Offsetting, Carbon Sequestration, Electricity, Emissions, Energy Usage, Sustainability August 4, 2020August 4, 2020Ambition 2030, Apple, carbon engineering, Carbon removal, Cornell University, Huvudroll, IKEA, Loop reusable packaging, Microsoft, Natura &Co, P&G, perovskite, Procter & Gamble, Project Gigaton, Starbucks, Terracycle, Transform to Net Zero, Unilever, Walmart

There is no shortage of companies who are suddenly using phrases like carbon neutral, net zero, climate positive, and carbon negative in their marketing and communications. But how much of that is buzz and how much is backed by action? As consumers, we have to get smarter. We have to understand that simply throwing a ‘green’ or ‘eco’ phrase onto some packaging does not make the product, nor the company, an environmental or sustainability warrior. We have to dig deeper than that, to look beneath the words to see that there’s substance. And happily we can report that plenty of companies aren’t just paying the climate lip service – 23% of Fortune 500 companies have actual, robust and ambitious climate goals. This is largely due to the fact that we, the consumer, ARE digging deeper, and ARE expecting more from the companies we hand over our cash to. Great work, swrmers! So dive in to find out what some of the biggest global corporations are doing.