How to Green Your Business: Tips for New Entrepreneurs

High rise building with glass and reflection of trees in the windows

If you’re thinking about starting a business, why not make it sustainable? Building sustainability practices into your business can benefit your company in numerous ways. Today, consumers are eager to support businesses that are making efforts to

Read more

Greenwashing: Smoke, Mirrors, and Lies, Oh My!

Bee hive with YouTube logo red play button at center.

Greenwashing is the process of conveying a false impression or providing misleading information about how a company’s products are environmentally sound. There are many different ways that a company can greenwash their product or image. The marketing by massive corporations is done by very smart people with enormous budgets, so there’s no shame in having fallen for greenwashing. But we’re here to help make sure it doesn’t happen again!

Read more

The problem with Greenwashing, and how to spot it

Main painting a billboard green

You’ve probably noticed the sudden abundance of products which are eco-friendly, environmentally friendly, green, biodegradable, sustainable, natural, sourced sustainably, recycled, recyclable, compostable, and so on and so forth. There’s an exhausting list of terms which could be

Read more

8 Green Certifications to Know

Bee hive with YouTube logo red play button at center.

How do you know if the environmentally-friendly and sustainable products you buy actually ARE environmentally-friendly and sustainable? With certifications! Today, Lexi breaks down 8 of the most common, so we can rest assured knowing that we’re really doing our best to live our most sustainable lives in everything from the clothes we wear, to the food we eat, to the products we purchase, to the buildings we live in.

Read more