We need to do better than ‘Sustainable Travel’

Bee hive with YouTube logo red play button at center.
There’s no doubt that as a species, humans like to explore and go on adventures. Experiencing new cultures and admiring spectacular views are high on the priority list for billions of us. But for some destinations, the burden of all those feet is too much. Especially if the travelers don’t show adequate respect for the place or the people. So the relatively new buzz phrase in the travel industry, Regenerative Travel, is aimed to rectify that imbalance. It’s essentially one-upping the slightly older concept of sustainable tourism, the next necessary step in rethinking our relationship with our planetary home in relation to exploring it. So what’s different? And is it actually, genuinely all that different, or are we just greenwashing our way around the globe?