Greenwashing: Smoke, Mirrors, and Lies, Oh My!

Bee hive with YouTube logo red play button at center.

Greenwashing is the process of conveying a false impression or providing misleading information about how a company’s products are environmentally sound. There are many different ways that a company can greenwash their product or image. The marketing by massive corporations is done by very smart people with enormous budgets, so there’s no shame in having fallen for greenwashing. But we’re here to help make sure it doesn’t happen again!

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Want to know how to succeed at New Year’s Resolutions?

Blanks notepad beside coffee and smartphone

Don’t make any. There…I said it. And it feels good to even say that out loud!! Let alone walk into 2021 without any resolutions on my brain. And you betcha…if you don’t make any, you won’t fail!

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Countdown with the Hive to a New Year

New Year's Eve

Let’s take a look back on 2020 with a mind toward what we will accomplish together in 2021!

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The problem with Greenwashing, and how to spot it

Main painting a billboard green

You’ve probably noticed the sudden abundance of products which are eco-friendly, environmentally friendly, green, biodegradable, sustainable, natural, sourced sustainably, recycled, recyclable, compostable, and so on and so forth. There’s an exhausting list of terms which could be

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Natural Resources: What is the Earth Running Out Of?

Bee hive with YouTube logo red play button at center.

Today, we’re talking about resources. Specifically, non-renewable resources or finite resources which cannot be readily replaced by natural means at a quick enough pace to keep up with our current rates of consumption.

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7 Proven Tips for a Simply Sustainable Thanksgiving

Bee hive with YouTube logo red play button at center.

Thanksgiving is looking more than a little different this year. As COVID infection rates are rising in the US and elsewhere, and travel and gathering bans are in effect, we not have only have sustainability on our mind for our planet, but also for everyone’s health and safety. So please, be respectful of your region’s travel and gathering restrictions. Wear a mask. And while it may be a little disappointing to have to modify some traditions, think of it this way: keeping it local and tight-knit is actually more sustainable. You’ll save the emissions from transportation, it’s easier to buy less for fewer guests which will mean less food waste, and staying local means your opportunity to buy local is increased.

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Giving Thanks with the Planet in Mind – 5 Tips for a More Sustainable Thanksgiving

Thanksgiving table set with wooden candelabra over it

swrm is here to challenge you to make this year’s Thanksgiving your most sustainable one yet! While 2020 may not seem a year to entirely be thankful for, we’re thankful for everyone who is taking COVID-19 precautions–which

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